You're Probably Losing A Lot Of Money On Ads & Losing Sales Yet You Don't Even Realize it
Your brand's A-Z guide for a high-converting Shopify store
Get a personalized plan to show you exactly how to improve your conversion rate, sales, branding and increasing AOV, LTV and much more.
If You're Like Most People You've Tried It All...
You did your research, watched all the youtube videos you could find, bought courses,
mentorships and anything else that promised you that life you've always desired.
Even though you followed everything to a T: your ads have never been profitable, the products
have never been winners and the add-to-carts have always been low or too many compared to the
amount of sales.
Truth is - we've ALL been there. Although it might seem like it, every success story you hear
online hides a THOUSAND mistakes and the biggest mistake the rich don't want you to know you're
making is disregarding your conversion rate.
THIS AUDIT IS PERFECT IF YOU ARE:
- Suffering from low conversion rates
- Wasting advertising budget paying for traffic which doesn’t convert effectively
- Frustrated with low online sales and profit margins
- Tired of abandoned carts and bounce rates
- Unhappy with your store design and performance











Every issue will be noted in a PDF document complete with explanation of problem, screenshot of problem and suggested fixes for the problem.

TRAFFIC IS NOT YOUR PROBLEM
This is not your fault. Although you've been led to believe that you should focus all your
efforts on gaining leads rather than getting sales, that's simply not true.
Think about it logically - Would Apple prefer for 1000 people to walk into their store and buy
nothing or for 1 person to go in the store and buy themselves a brand new iPhone?
Hell, if you've been running ads for a long time you're most likely already better at gaining
traffic than you need to be.
So why has your bank account been on a permanent down-trend since you started? YOUR STORE!
Your unoptimized store is the problem.
Everyone, and I mean EVERYONE focuses on optimizing their ads, all for that one click to get
someone on their website yet they all fail to realize that the clicks that hold real value are
on their store.

Each page shown above represent areas that visitors can 'leak' from which equals lost sales
& cause low conversions.
Many people who look at the image might think "There's only 6 leaks I have to fix."
We wish it was that simple, but in reality each page can have DOZENS of potential leaks big and
small that hurt your store.
THINK OF YOUR STORE AS A LEAKY BUCKET

If you think of your store as a bucket and the traffic as water going into the bucket.. The
water that stays in the bucket and the water that leaks out is lost sales.
Most of that water will leak out of your bucket because your bucket has a ton of holes—all kinds
of different issues that are causing friction for your visitors.
Issues like:
THINK OF YOUR STORE AS A LEAKY BUCKET
If you think of your store as a bucket and the traffic as water going into the bucket.. The
water that stays in the bucket and the water that leaks out is lost sales.
Most of that water will leak out of your bucket because your bucket has a ton of holes—all kinds
of different issues that are causing friction for your visitors.
Issues like:
Your store is a bucket and unfortunately for you - that bucket has many holes. Imagine a
constant stream of water being poured into the bucket and your ONLY goal in life is to keep the
bucket full for as long as possible, how would you reach that goal? By patching up the holes
right?
Well that water is your traffic and those holes - YOUR NON-CONVERTING CUSTOMERS. No matter the
power of the stream going into the bucket, if you don't patch the holes you will never reach
your goal... Same thing applies to your traffic. You have all these different issues that seem
minor on paper BUT - when they add up, the results are DEVASTATING.

- Broken code
- Slow page load
- Lack of clarity
- Not addressing your customers' FUD's
- Wasted above-the-fold space
- Visual complexity
- Shopify theme issues
- No Unique Value Proposition
- Missing or unoptimized search
- Poor product descriptions
- Too many form fields
- No social proof or trust
- Lack of KLT factors
- Lack of information
- Using too many apps
- Incorrect use of reviews
These Are Just To List A Few But There Are Well Over 100 Other Leaks That I Didn't List.
All of those leaks add up to lost opportunities and sales.
And the more leaks you have, the harder it is for your business to turn a profit, much less
grow.
Most businesses ignore the leaks and try to solve the problem by buying more traffic.

When You Start Patching The Leaks on Your Store, Growing and Scaling Becomes Easy
Once you've patched the leaks on your store, then ALL of your different traffic sources will
convert much better.
When you do this right:
- Your store will convert better.
- Facebook, Tiktok or whatever ad platform you're using will optimize your ads better.
- Your traffic will get cheaper.
- You will be able to ACTUALLY scale.
THE GLOBAL ECOM CONVERSION RATE IS BETWEEN 1-2%.
That means 98 or 99 out of every 100 people that land on your store leave without buying.
Our goal is to optimize your store so you can convert at least 3 to 4 more out of every 100
people so that your conversion rate is at least around 4% or even higher.
Once you start doing this then you worry about bringing in more traffic and actually scale.
Doing this will cut your ad costs and potentially double or triple your revenue all without
spending no to little extra on ad spend.
What You Will Get:
- A detailed PDF report going page by page of your whole store - from your homepage to checkout - section by section.
- Specific suggestions for increasing your store conversion rate
- Includes screenshots & examples
- Low hanging fruit optimizations
-
Addressing Customers FUD’s (Fear, Uncertainty and Doubts)
Common issues like:
If you see many people adding to cart but not completing their purchase.
Customers abandoning their checkout and not coming back.
And if people are landing on your store but not clicking add to cart.
Low Hanging Fruit Optimization List
After completing your Store Audit, I will go back through your audit and analyze every
noted issue to isolate the ones you should focus on first to generate the biggest wins with your
store.
The result is you get a consolidated list of the key low hanging fruit changes you can make to
increase your sales and conversions immediately.
(this is basically Instant ROI on your investment)
Results After Optimization With Michael










The Course Section Videos
Section 1: The Intro
- The introduction of the course.
- About me and my experience & knowledge with ecommerce.
- Why this course is different compared to other ecom/dropshipping courses.
- Best practices.
Section 2: Before Getting Started
- App & tool recommendations before getting started on optimizing.
- Why you need these apps & tools.
- Text fonts and size recommendations.
Section 3: Homepage Optimization, Layout & Tweaks
How to optimize your homepage and have a high converting layout to get visitors into your buying funnel and adding perceived value to your store. Plus other topics such as your header, top shipping bar, footer, newsletter & menus.
Section 4: Collection Page Optimization
How to optimize your collection pages & learning the main purpose of the collection page when you have multiple products.
Section 5: Product Page Optimization & Layout
How to optimize, build & layout your product pages to increase conversions and reduce bounce rates. Plus other topics like the image gallery carousel, the buy section (Add to cart button, review stars, variants etc.) reviews section, unique value propositions & what not to have on your product pages plus much more.
Section 5.5: What To Do With Important Information On Your Product Pages & Store
I show you what to do with important information and what not to do plus other optimization tweaks that you can implement on your store.
Section 6: Cart Page/Drawer Optimization
How to optimize & layout your cart to increase conversions, reduce abandoned carts (why your cart is the second most important page on your store), what not to have on your cart plus much more.
Section 7: Shopify Checkout Page Optimization
How to optimize and tweak your checkout page to increase conversions, reduce abandoned checkouts, reduce customer friction, express checkout tweaks + my secret checkout language 'hacks' that gives your store a unique experience (You won't find this anywhere else).
Section 8: Addressing Customers FUD’s (Fear, Uncertainty and Doubts)
Eliminate any reasons to not pull the trigger and purchase from your store. Common issues like:
If you see many people adding to cart but not completing their purchase.
Customers abandoning their checkout and not coming back.
And if people are landing on your store but not clicking add to cart.
Section 9: Newsletter Popups
What to do and what NOT to do with your newsletter popups.
Section 10: Lucky Orange Mini Course
How to use lucky orange, different things to look for when viewing session recordings to better optimize and improve your conversions and decreasing drop offs. Also tagging your site up for events.
I guarantee you that if you go through the entire
course and implement everything that I teach you - you'll see improvement in the performance of
your product pages and your store in general.
If for some reason you don't see any improvement within 30 days of buying this course
(which is very unlikely) you'll receive a full refund.
Full Store Audit PDF
- A detailed PDF report going page by page of your whole store - from your homepage to checkout - section by section.
- Specific suggestions for increasing your store conversion rate
- Includes screenshots & examples
- Low hanging fruit optimizations
Value: $1000
One Time Payment
GET YOUR CRO AUDIT REPORTOr If You're Interested In 1 On 1 Calls Please Reach Out To Me Or Email Me At MichaelVEcom@gmail.com
$1,000+ Total Value
Not sure if this is for you?
Schedule a FREE strategy call.
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Frequently asked questions
If you don't see your questions here, please don't hesitate to contact or reach out to me on social media or email Michael@EcomOptimizationBlueprint.com
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